Description: No other hardbait can boast the fish-catching success of the Bill Lewis Rat-L-Trap crankbait series. With its flashy, shad-like profile, aggressive rattle and super-tight wiggling action, the Rat-L-Trap Magnum Force lipless crank is notorious for sticking heavy-weight fish in the mouth. The Magnum Force is also ideal for when you’ve got big fish like [...]
Description: In 1967, when Fred Young carved the first Big O Crankbait from a block of balsa wood, he created a legacy. When Cotton Cordell began making the Big O, great care was taken to keep the precise action and running depths the same as the balsa model. The fact that after 20 years the [...]
